Subscribe Stage

Third stage of the Customer Value Journey. This is where your prospect opts in to receive your content

The Customer Value Journey

In this stage the question you should be asking yourself is:

What valuable chunk of content can we offer in exchange for their contact information and permission to followup?

Examples of lead magnets you can use in this stage:

  1. Downloadable Report
  2. Gated Video Series (Mini-Class)
  3. Webinar Registration
  4. Coupon Code
  5. Chatbots

The Opt-in

These are the tools/method we use to do the marketing. These include: Email autoresponder, Text marketing, messenger chatbot

Chatbots: 

Chatbot is short for chatterbot. A chatbot is a computer program and a form of Artificial Intelligence. It uses something called Natural Language Processing (NLP) to simulate human speech.

When programmed properly, a chatbot can interact with customers on your website, on social media, or via a messaging app such as Messenger, WhatsApp, Slack, or Kik.

If you’re like a lot of small business owners, you might hear ‘artificial intelligence’ and default to thinking that it’s going to be hugely expensive and time-consuming to incorporate AI or a chatbot into your marketing. As you’ll see, that’s not the case.

You can read more about chatbot in our article titled: How Chatbot Marketing Works 101

Text Message Marketing:

SMS Marketing Statistics

You might not be convinced that SMS marketing is worthwhile, so let’s look at some statistics to give you an idea of just how popular, effective, and expected it is for companies to reach out to their customers via text.

  • 75% of all consumers say they are comfortable receiving SMS messages from companies (with permission, of course).
  • 75% of consumers also say that they like to receive special offers via text.
  • 67% of consumers would rather text to schedule or confirm appointments than do it via the telephone.
  • Text messages have a 98% open rate (compared to about 20% for emails.)
  • 83% of millennials open SMS messages within 90 seconds of getting them.
  • SMS messages have an average click-through rate of 36% compared to only 2% for emails.
  • 50% of consumers make a purchase after receiving a text message with a coupon or discount code.

These numbers speak for themselves. Text messages are popular and effective. They also happen to be an affordable way to connect directly with your customers wherever they are.

You might not be convinced that SMS marketing is worthwhile, so let’s look at some statistics to give you an idea of just how popular, effective, and expected it is for companies to reach out to their customers via text.

  • 75% of all consumers say they are comfortable receiving SMS messages from companies (with permission, of course).
  • 75% of consumers also say that they like to receive special offers via text.
  • 67% of consumers would rather text to schedule or confirm appointments than do it via the telephone.
  • Text messages have a 98% open rate (compared to about 20% for emails.)
  • 83% of millennials open SMS messages within 90 seconds of getting them.
  • SMS messages have an average click-through rate of 36% compared to only 2% for emails.
  • 50% of consumers make a purchase after receiving a text message with a coupon or discount code.

These numbers speak for themselves. Text messages are popular and effective. They also happen to be an affordable way to connect directly with your customers wherever they are.

How to Get Customers to Opt-in for SMS Messages

While SMS messages are popular, you still need to get your customers’ permission to send promotional information via text message. There are two easy ways to do that.

1. Send a text to the people whose mobile numbers you have and ask them to opt in. You can easily set up a text with a Y for Yes, N for No response. People who respond with a Yes can be added to a regular SMS list.

2. If you haven’t already done so, start requesting mobile numbers from new leads and customers. You can then set up an automated SMS asking them to opt in for promotional offers.

Once customers have opted in, you can connect with them wherever they are.

Check out our text message platform: text.jvimobile.com