Drip Sequence

A drip sequence is a series of automated messages that are designed to increase the chances you’ll reach your target audience and make sales.

Drip campaigns can be triggered by time, recipient actions with prior correspondence or site visits etc., but they all work together in an intricate system for maximum effect.

A drip campaign uses pre-planned advertising strategies such as sending targeted emails at regular intervals. 

Well-timed drip campaigns can drastically increase conversion by keeping your business top-of-mind.


Tips for Using SMS Marketing

Now, let’s talk about some creative ways you can incorporate SMS messages into your marketing mix.

  1. Put your call to action up front. While most text messages are only 160 characters or so, only the first 30 or 40 characters will appear in the preview screen on a subscriber’s phone. Since that preview may be the first impression they have of your message, it’s a good idea to put your call to action at the top of your message. A customer who sees “Redeem your 50% coupon” in a preview window is more likely to open your message than one who sees “Hi, it’s Joe from Company Name.”
  2. Send coupons and discount codes. As I noted above, 75% of consumers want to receive special deals via text. You’ll increase your sales and built brand loyalty by giving people what they want. You can offer a straight discount, run a buy one, get one promotion, or advertise special sale prices in a text message.

Sample Text Message:

  1. Use triggers to send texts. A lot of companies use text messages based on triggers. For example, you can send a text message to notify a customer that an online order has shipped, that they’ve abandoned an item in their shopping cart, or that you have released a new product. These are all triggers that you can use to justify connecting with your customers via text.
  2. Personalize your texts. The more data you collect from your customers, the better able you will be to personalize the texts you send them. I’ve talked a lot about segmenting your email list, but I’d argue that segmentation is a must for text messaging. It’s a great way to make your customers feel seen and appreciated.
  3. Learn about your customers. Sending a short survey in an SMS message is an affordable way to conduct audience research that you can then use to improve your marketing. Just make sure that the survey works on mobile!
  4. Identify your influencers. How do you know which customers will recommend you to their friends and family? You ask them! Sending your subscribers a text message with a survey or even a simple yes or no question can help you identify potential influencers and brand ambassadors. When a customer tells you that they would recommend your company, you can follow up and offer a discount code if they’ll mention you on social media.

What I hope you can see is that SMS marketing is here to stay – and even with people staying close to home, it’s a good investment for your business.

Check out our text message platform: text.jvimobile.com


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