Omnichannel Marketing
WHAT IS OMNICHANNEL MARKETING
Omnichannel marketing is the seamless integration of branding, messaging and online touch points as consumers move down their sales funnel.
In an effort to provide a more impactful customer experience, omnichannel marketers involves consistent interactions with your consumers on different channels throughout all parts of buying procedure.
From social media sites like Facebook or Twitter where people can leave feedback about what they know about brands’ products. To phone calls or live chat that allow customers instant access when needed most!
The key takeaway here being: no matter you customers spot in the sales funnel – you should be targeting with some form of marketing. Whether traditional or digital.
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